The Restaurant Rise Academy
KNOW WHICH LAYER IS BROKEN.
Then Know How To FIX IT!
Seven modules, one for every layer, taught in the order they actually have to be fixed, and two monthly live calls with Ahmed to go over your questions and help you grow every month.
For only $29.99 a month.
Opens Thursday, December 10th.
Join the list, and we will email you the day it opens.
$29.99, less than $1 a day. Opens December 10th.
The Restaurant Rise Academy
KNOW WHICH LAYER IS BROKEN.
Then Know How To FIX IT!
Seven modules, one for every layer, taught in the order they actually have to be fixed, and two monthly live calls with Ahmed to go over your questions and help you grow every month.
For only $29.99 a month.
Opens Thursday, December 10th.
Join the list, and we will email you the day it opens.
$29.99, less than $1 a day.
Opens December 10th.
The Academy Waitlist
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Why it costs something
WE USED TO GIVE THIS AWAY.
HERE IS WHY WE STOPPED.
Nothing free gets finished.
We watched owners take the whole framework for nothing and never open Module 1. Not because they were lazy. Because an owner working seventy hours does the thing he paid for, and everything else waits for a day that never comes.
So we put a price on it. Not a big one. $29.99 monthly, less than $1/day.
Get ALL the knowledge you need to turn your restaurant around for less than a cup of black coffee a day!
Why it costs something
WE USED TO GIVE THIS AWAY.
HERE IS WHY WE STOPPED.
Nothing free gets finished.
We watched owners take the whole framework for nothing and never open Module 1. Not because they were lazy. Because an owner working seventy hours does the thing he paid for, and everything else waits for a day that never comes.
So we put a price on it. Not a big one. $29.99 monthly, less than $1/day.
Get ALL the knowledge you need to turn your restaurant around for less than a cup of black coffee a day!
What you are actually paying for
YOU CAN FIND ALL SEVEN OF THESE TOPICS FOR FREE. THAT IS NOT THE PROBLEM.
There are videos online about each one of these layers. Menu costing, hiring, reviews, ads. You could watch all of it for nothing.
And you would still be guessing the order of what to do first and how to implement it.
That is the part nobody teaches, because it is the part you only learn by owning the place.
Fix marketing before operations, and you end up paying to show more people an operations problem.
Fix branding before your food comes out of the kitchen at its best consistently and reliably, and you have made a promise your kitchen cannot keep.
Every one of those mistakes is expensive, and every one of them looks like progress while you are making it.
This course is the order. Seven layers, bottom to top, each one standing on the one beneath it, with the honest question at every level: Is this one right?
You come out knowing which layer to spend time and money on and, just as importantly, which six to leave alone until it is fixed.
You also get 2 group coaching sessions led by Ahmed every month, to go over your questions and things where you are stuck.
That is what $29.99 buys. Not the information. The sequence, the guidance, and discipline to work it in the right direction.
FULL SERVICE AND FAST CASUAL ARE NOT THE SAME!
A server working an eight-top and a front counter worker moving a lunch rush are doing two different jobs, and telling them both to "upsell" is how you get neither.
Modules 2 and 5 split. Two sets of service standards, two product knowledge approaches, two ways to sell. You work the one that matches your room and ignore the other.
FULL SERVICE AND FAST CASUAL ARE NOT THE SAME!
A server working an eight-top and a front counter worker moving a lunch rush are doing two different jobs, and telling them both to "upsell" is how you get neither.
Modules 2 and 5 split. Two sets of service standards, two product knowledge approaches, two ways to sell. You work the one that matches your room and ignore the other.
The seven modules
1- The Owner
The foundation. Your hours, your headspace, and the decisions only you can make
2- Product & Service
A menu that customers want and ships reliably every day, not just on a slow night!
3- Branding
Meaning something specific to a specific guest, instead of being a place that sells food!
4- Operations
Systems that hold under volume, so growth does not break the restaurant
5- Sales
Capturing the revenue already walking through your door.
6- Marketing
Marketing multiplies what is underneath it, so it comes sixth!
7- Reputation
The result of the six below it, not an input you can buy!
If you only ever take one thing from this course, take the order!
THE COURSE TELLS YOU WHAT TO FIX. The Tools Help you Fix It!
Every module works on its own. Do the exercises in a notebook, a spreadsheet you build yourself, whatever you already use. Nothing in the course is locked.
But we built working tools for our own client accounts, and they are available separately if you would rather not build your own.
Financial Snapshot Tool and COGS Tracker: Break-even, prime cost, and cash flow, on one screen, updated weekly.
Owner Accountability and Outlook Guide and the Culture and Clarity Audit: Values, vision, and mission, built rather than borrowed.
Menu Psychology Audit and COGS and Menu Costing: What to cut, what to reprice, what to move on the page.
Market Snapshot and Guest Journey Map: Who is actually near you, and what a guest walks through from parking to paying.
Service Standards and Product Knowledge Worksheets: Two versions, one for full service and one for fast casual.
Bottleneck Audit Worksheet and the Restaurant Documentation Guide: Find where the process jams, then write the SOP that unjams it.
Daily Sales Tracker and the Weekly Operational Audit: The two numbers habits that separate an operator from a cook who owns the building.
Reputation Audit and the Response Script Builder: What guests keep saying, and exactly what to write back.
Frequently Asked Questions
WHO IT IS FOR, AND WHO IT IS NOT FOR?
THIS IS NOT FOR EVERY RESTAURANT OWNER.
It is for you if the food is good, the growth has stalled or feels out of control, and you are willing to be accountable for your own success and your restaurant's growth. We will show up for you twice a month, but you have to show up for yourself. It works for restaurants, coffee shops, and food trucks.
It is not for you if you want somebody to do it for you. This is work. Nobody will fix what's broken in your restaurant but you.
WHAT YOU ARE NOT BUYING?
The course isn't a bunch of videos that you watch once and are done. We will keep updating it as our industry evolves.
Our promise to you is that we will show up twice a month to discuss the problems you are facing and guide you to fix them, but this is not a one-to-one coaching program.
If you are interested, you can email us: [email protected].
WHO TEACHES IT?
BUILT BY SOMEONE WHO RAN A RESTAURANT.
Ahmed Abdelrehim ran Cairo 2 Go in Morgantown, West Virginia for four years and doubled its sales during the 2020 lockdowns by building two ghost-kitchen concepts and a marketing system from the same kitchen.
The seven layers represent the framework he used to deliver massive results for clients in and out of the restaurant world.
Put it next to the things you already spend money on without thinking. Less than a shift for one line cook or one comped order.
You can cancel at any time.
No questions asked.
No Restaurant Left Behind.
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