System TWO: Retain
SECOND VISITs That COST
A TEXT, NOT MARGIN.
Getting a guest in the door once is the expensive part.
This is the system that makes every next visit cheap!
The math nobody runs
YOU ALREADY PAID FOR THEM ONCE.
Think about what it costs to bring a new guest in. The ad spend, the gift on the ticket, the work to get them to choose you over the place across the street.
Now think about what it costs to bring back somebody who already ate your food and liked it. A text. Sent at 3 pm on a Tuesday, to somebody who already knows where you are.
Same cover. A fraction of the cost. And almost no independent restaurant does it, because the list either does not exist or it lives on an Excel sheet somewhere and you don't have time for this!
IT IS YOURS, AND
IT STAYS YOURS.
Every offer claimed through the ads puts a name, an email, and a phone number into one database attached to your restaurant.
Not our list of your guests. Your list! If you walk away from us tomorrow, you still own it, and we will export it for you without an argument.
That is the asset we are actually building. Everything else is how it gets filled.
THE FLOWS, AND WHAT EACH ONE IS FOR.
Redemption
When it fires?
Right after a claim.
What it does? Turns the offer they claimed into a night they actually came in.
First-visit
follow-up
When it fires?
Days after that visit.
What it does?
Catches them while they still remember the food.
Win-back
When it fires?
When somebody goes quiet.
What it does?
Reaches a lapsed regular before they become a stranger.
Birthday
When it fires?
Their month.
What it does?
The single highest-converting message a restaurant can send, and the one almost nobody sends.
VIP
When it fires?
Your best guests.
What it does?
First look at a new dish, the table on a busy Friday, the reason they keep choosing you.
Slow-night
When it fires?
When you say so.
What it does?
Tuesday is quiet, you have covers to fill, the list is right there.
YOU WILL NEVER TOUCH YOUR PHONE FOR THIS.
Guests reply to texts. They ask whether you take reservations, whether the patio is open, whether the offer works on a Saturday.
That is the reason most restaurant SMS programs die: somebody has to answer, and that somebody is you!
So the system answers the common ones itself, and anything real gets routed to whoever you nominate.
EVERYONE ON THIS LIST ASKED TO BE ON IT.
Every guest opted in when they claimed the offer, on a form that told them what they were signing up for.
That matters both legally and practically. A list of people who raised their hand behaves nothing like a list of numbers somebody scraped, and you can see the difference in the first send.
What you see
REVENUE, NOT OPEN RATES.
Messages sent, offers redeemed, guests brought back, and the revenue attached to each flow.
An open rate tells you somebody looked at their phone. It does not tell you they ate at your restaurant.
HOW BIG IS YOUR LIST RIGHT NOW?
If the answer is "We don't really have one" that is the most common answer, and it is the fastest thing on this site to fix.
Thirty minutes, free, and we will tell you what it is worth.
No Restaurant Left Behind.
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