System one: Attract
WE BUY REACH.
WE DO NOT MANAGE
YOUR INSTAGRAM.
Paid distribution aimed at people who can physically get to your dining room tonight.
POSTING IS NOT DISTRIBUTION.
If your restaurant is not being seen, the answer is bought, not posted.
Nobody has ever fixed a quiet Tuesday by putting up three more reels. Organic reach on a local business page is a rounding error, and it goes mostly to people who already follow you, which means it goes mostly to people who already know you exist.
So we do not sell you a posting habit, a content calendar, or somebody to run your page. We buy the reach and we point it at your neighbourhood.
ONE MAKES YOU KNOWN.
THE OTHER FILLS A TABLE.
Campaign one: get seen
Photo and video, aimed at people inside your radius, sending them to your Google Business Profile so they see where you are, what the room looks like, and what other people said about it.
This one is not asking for anything. Its job is that when somebody in your area finally thinks "where do we eat tonight," you are already in their head.
Campaign two: get claimed
The same audience, carrying an offer they can claim on the spot. They enter their details, the offer is theirs, and the follow-up starts.
This is the one that produces covers this month.
A GIFT,
NEVER A
PERCENTAGE.
We do not run twenty percent off. Not for anyone, not once.
A percentage does three things to you and all of them are bad. It cheapens what you sell. It trains your neighbourhood to wait for the next deal instead of paying full price. And it puts you into a price fight you never chose, against chains that can survive one longer than you can.
So the offer is a gift. A free dessert with an entrée. A free appetizer for a table of four. Something real, that costs you food cost and not margin on the whole ticket.
The guest still gets the reason to come in. Your prices never move.
EVERY CLAIM IS A NAME, AN EMAIL AND A PHONE NUMBER THAT BELONG TO YOU.
The offer is claimed on our platform, not on a third-party site. That is not a technicality, it is the entire difference between this and a discount platform.
When a guest claims a deal on one of those, the guest belongs to the platform. They come once, at your expense, and then go back to the platform for the next restaurant. You pay for the same person twice, and the third time they go somewhere else.
Claim it here and the details are yours permanently, including if you stop working with us. That list is the asset. The ads are just how it gets built.
YOU FILM.
WE DO
EVERYTHING ELSE.
Ads need to look like your restaurant, not like a stock library, and nobody can shoot your food the way somebody standing in your kitchen can.
So once a month we send a shot list. Specific: this dish, this angle, this length, the pass during a rush. You film it on a phone in about twenty minutes.
If you would rather not, we can bring in a local creator as an add-on. It is not absorbed into the retainer and we will tell you what it costs before it happens.
SPEND ON ONE SIDE.
COVERS ON THE OTHER.
Offers claimed. Offers actually redeemed. Revenue generated. Cost per guest who walked in.
Not reach. Not impressions. Not engagement rate. Those are the numbers an agency shows you when it does not have the other ones.
Ad spend is yours and goes to the platforms directly, so you can open the account yourself any day of the week and see exactly what was spent.
WANT TO SEE WHAT THIS WOULD LOOK LIKE FOR YOUR ROOM?
Thirty minutes, free. We look at your numbers first, and if ads are not what is holding you back we will tell you that instead.
No restaurant left behind.
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